Co-funded by the European Union

Sustainable futures for sport

Shaping the
future of sport.
Together.

Connecting strategic foresight, AI and education to prepare Europe’s sport sector for what comes next.

One shared journeyExplore below
  1. 01SignalsUnderstand what is changing.
  2. 02ScenariosExplore what could come next.
  3. 03SkillsPrepare people for the future.

An illustrated vision of sport’s future

Across borders.
Looking ahead.

Partners
17
Countries
12
Months
36
EU grant
€1.5M

The idea behind SF4Sport

Better questions.
Better futures for sport.

What will AI require of the sport workforce? We bring research, strategic foresight and education together to help Europe prepare.

Discover the project
01 / Foresight research

Listen to the sector

Interviews with sport, technology, education and policy stakeholders explore what is changing and which skills will matter.

02 / Future scenarios

Explore what comes next

Shared scenarios and cluster roadmaps help the sector consider future choices over a five to ten year horizon.

03 / Education & practice

Turn insight into skills

The research informs AI courses for students and professional development for people working in sport.

Three research clusters

The future reaches
every part of sport.

Our research follows three connected themes, bringing today’s experience into conversations about tomorrow’s possibilities.

01

Performance & Injury Prevention

How might AI change training, recovery and the support that athletes need?

02

Fan Engagement & Marketing

How might new technologies reshape the relationship between sport and its audiences?

03

Sports Management & Governance

What capabilities will sport organisations need to make informed decisions about AI?

What we are working towards

Knowledge you can use.

Research, roadmaps and learning resources for the sport sector. These outputs are planned; publication links will appear here as they become available.

Planned

Research briefings

Three thematic briefings will bring together the opportunities, barriers and emerging skills needs identified through the research.

Followed by an interactive knowledge base and synthesis report.

Explore the research plan
Planned

Cluster roadmaps

Shared scenarios will explore a five to ten year horizon and help identify practical steps towards preferred futures for sport.

Developed through foresight workshops and collaborative activities.

Explore the roadmap plan
Planned

Learning for the next era

Four student courses and three professional development courses will connect AI and foresight with real sport challenges.

Course pilots are planned for more than 200 learners.

Explore the education plan

Different perspectives. Shared ambition.

A European alliance

17 partners across 12 countries connect research, sport education, technology and practice. Coordinated from Oslo by Collective Innovation AS.

Meet all 17 partners

17 partners · 12 countries

The SF4Sport European partner networkNumbered markers show approximate partner city locations. Select a marker or use the partner buttons alongside the map.

Connected from Oslo. Working across Europe.

01

Project coordinator

COLIN

Oslo, Norway

Visit organisation (opens in a new tab)
Explore the alliance

Select a map number or a partner below.

Approximate city locations. Map: Natural Earth. Coordinates adapted from GeoNames (CC BY 4.0).

Bring your perspective

What does the future
of sport need from us?

Work in sport, education, technology or policy? Get in touch about contributing to the research, future activities or using the project’s results.